If you’ve spent any time surfing the Internet, you’ve seen more than your fair share of banner ads. These small rectangular advertisements appear on all sorts of Web pages and vary considerably in appearance and subject matter, but they all share a basic function: if you click on them, your Internet browser will take you to the advertiser’s Web site.

Banner ads have become the most popular form of advertising on the Net. They’re used to build awareness, to generate traffic to your client’s site and to deliver prospects.

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